The BEST SEO tools every digital marketer should know and Use!

Tools always help us get our things done easier, quicker and more accurate. For search engine optimization work we are blessed to have many good tools to make our SEO work more fun and less boring. In this article, we will check some of these seo tools that can help us in quick analysis and discover seo opportunities of our website.

So, the 3 main things we often do for seo is the first and very important keyword research, link audit, competitor analysis. Keywords are the heart of any seo campaign. Choosing irrelevant or less meaningful keywords can always hammer the campaign's success. It is important to do proper keyword research and target specific niche-based keywords to drive right audience to your website. Users intent is the primary thing to focus on which will help users solve their query with our content. Keyword research is the most vital task in any seo project and hence it needs to be very strategic. We can help ourselves by using the following tools for keyword research which are very helpful and insightful.

#1 Keywordtool.io

Best tool with google autocomplete. Helps us discover new keywords and also helps in writing better relevant content.
Helps discover long-tail keywords which prove beneficial for attracting traffic organically via user's search intent. (Semantic keywords)
Helps us know what keywords are searched across different search engine platforms like Yahoo, Bing, Google and also sites like YouTube and Instagram.
Helps in content ideation with its feature of "Questions Tab"

#2 Google Keyword Planner

Mostly used by advertisers to uncover profitable keywords to bid on, but can also be used to rank organically and make use of such broad keywords into our content. Accurate search volume and also helps us know CPC of each keyword.
*Requires an adwords account. (No need to run paid ads campaign, just sign up and you are good to go)

#3 Webceo

Helps us analyze our keyword performance and track progress or downfall with an easy user dashboard. Keyword researching is made very with features like csv download and easy ranking distribution. Positions are tracked very accurately as SERP positions.

#4 UberSuggest

Features like keyword suggestions, keyword ranking difficulty, and its competitive intelligence make it reach to this list. Good to try. (It is a FREE tool, worth trying)

#5 Keywords Everywhere

A great addon that is worth installing on your browser and also a good visual treat as it has keyword suggestions for every google query you enter.

#6 ahrefs.com

One of the most reputed and trusted in the industry to do keyword research, backlink analysis, competitor analysis and what not. The best tool to do a healthy site analysis and feel the gaps with gap analysis. Competitor analysis helps us understand what our competitor is ranking for, what are competitors link acquisition sources and much more.

#7 SEMrush

Another best in the business is very popular SEMrush. Not a surprise, useful to do backlink audit, competitor analysis, and organic keyword competitors. Helps us with features like gap analysis, CPC map, topic research. The best tool for content ideation and domain vs domain analysis.

#8 Google Search Console

Search console also known as webmaster tool is helpful to identify crawl issues, bot indexing status, structured data creation and testing, broken links and identify backlinks to our site.

#9 Google Analytics

Helpful to identify users favorite content, sources from where users are reaching to you, real-time tracking, track goal completion, and many more such helpful insights.

#10 Answer the public

The best tool for content ideation with many insightful suggestions.

#11 Moz 

The big player in the league with ahrefs & SEMrush helps us with link explorer, provides metrics like domain authority, page authority.

#12 SERPchecker.com

This awesome tool provides localized results. Official Website says ~ SERPChecker is a Google SERP competitor analysis tool providing 45+ SEO metrics.

#13 Bing Webmaster tool

A bing version of google search console to identify website issues with the bing search engine.

#14 BuzzSumo

One of the most preferred tool when it comes to content marketing and analyzing how a particular content is performing with many engagement metrics. Helps us know what content type (Image, text, video) is performing and identify key influencers to reach out.

#15 Raven Seo tools

All in one complete tool for monitoring seo campaign with features like competitor analysis, keyword research, rank tracking, backlink monitoring.etc

BONUS

# Majestic.com

Backlink checking tool with the largest link index database. Competitor analysis provides insightful data and reveals competitors off page strategies. Provides trust flow, citation flow metrics.


These are the top 15 tools that I have used and also would like you to try and let me know about those. Share your experiences about using these tools and other useful tools in the comment section below. Check our other articles on SEO.

THIRD YEAR SOFTWARE ENGINEERING QUESTION BANK PUNE UNIVERSITY SYLLABUS

SOFTWARE ENGINEERING NOTES FOR THIRD YEAR ENGINEERING SYLLABI (2015-16)(2012 Pattern)

Unit No. 1  -  Software Engineering Question Bank

www.learnbloggingeasy.blogspot.com

• 1 State and explain five generic process framework activities.
• 2 “Although industry is moving towards component based construction most software
• continues to be custom built”. Explain
• 3 Explain the Personal Software Process (PSP). Explain the Team Software Process (TSP).
• 4 Explain with neat diagram, the waterfall model for software development. What are its
• drawbacks?
• 5 Explain the capability levels of Capability Maturity Model Integration (CMMI).
• 6 Write short note on the A]Incremental model. B]Process Pattern.C]Prototyping model
• D]Spiral model E] RAD model
• 7 Define software engineering. List the characteristics of software.
• 8 Explain the Unified Processing model in detail.
• 9 Define terms „Software‟ and „Software Engineering‟. “Software does not
• wear out”. – State whether this statement is true or false. Justify your answer.
• 10 Explain different umbrella activities in software process framework.
• 11 What is Process Assessment and how it can be performed ? Explain with
• suitable diagram.
• 12 List software myths of customer ,management and Practitioners
• 13 Explain the process models with the help of diagrams applicable for following scenarios
• 14 Write notes on i)SCRUM ii) XP
• 15 A] Compare the traditional approaches to software development with Agile methods by
• highlighting their pros and cons.
• B] Explain Agility and principles of Agility

Unit No. 2  -  Software Engineering Question Bank

www.learnbloggingeasy.blogspot.com

• 1 Explain in detail requirement engineering task. What are important characteristics that
• requirement must preserve? How requirements can be managed??
• 2 Explain with example architecture defined and developed as part of Business
• Process Engineering.
• 3 Why are models important in software engineering ? Explain the roles of analysis and
• design models.
• 4 Explain the various elements of computer-based system.
• 5 What is the purpose of activity diagram in the context of system modeling ?Explain
• activity diagram notations with suitable example..
• 6 Explain with diagram HatleyPirbhai modeling for system context diagram.
• 7 Explain the requirement elicitation and requirement elaboration tasks in brief.
• 8 Draw and explain the traceability table for requirement management.
• 9 Explain the scenario based elements of analysis model in detail.
• 10 What is Software Engineering Practice ? Explain the essence of practice.
• 11 How stakeholder‟s identification is performed? What are the advantages of recognizing
• multiple viewpoints? What is collaborative requirement gathering?.
• 12 Discuss role /use of any three UML diagrams for system modeling
• 13 Draw and explain context level, level 1 and level 2 DFD for college gathering.
• 14 For “Banking System”, make your assumptions about the scope of the system, identify
• four use cases and depict them in a diagram.
• 15 What is use case? What are the various elements of use case template?
• 16 Explain data-flow oriented modeling with the notations for Data Flow Diagram
• (DFD).
• 17 Explain the concept of entity classes and boundary classes. for Banking System give
• example of one entity class and one boundary class
• 18 For “Library management System”, make your assumptions about the scope of the
• system, identify four use cases and depict them in a diagram.
• 19 In the context of behavioral modeling, explain state diagrams
• 20 Write an SRS for any office automation system of your choice with suitable
• requirements
• 21 Draw level 0, level 1, and level 2 data flow diagram for library book returning system for a student. System also maintains book Information.

Unit No. 3  -  Software Engineering Question Bank

www.learnbloggingeasy.blogspot.com

• 1 What information is produced as a consequence of requirement gathering
• 2 Explain concept of structured analysis and object oriented analysis and point out the
• difference between two analysis models.
• 3 Explain the following data modeling concepts :
• i) Data objects
• ii) Relationships
• iii) Cardinality and modality.
• 4 In the context of software design explain the following in brief :
• i) Modularity ii) Refactoring iii) Functional independence. iv) Information hiding
• v) Architecture. vi)Abstraction
• 5 What are the steps involved in user interface design? How is the interface
• evaluation done?
• 6 What is meant by design process? What are the characteristics of a good design?
• 7 Explain the following architectural styles with neat diagrams.
• i) Data centered architecture
• ii) Data flow architecture
• iii) Call and return architecture
• iv) Layered architecture
• 8 What is meant by domain analysis? Explain
• 9 Explain in detail Class Responsibilities collaborator(CRC)modeling
• 10 Explain the term the people and the product of management spectrum.
• 11 Explain the following quality attributes maintainability, integrity and usability.
• 12 What are the golden rules of user interface design? Explain.
• 13 Explain the design quality guidelines and the design quality attributes.
• 14 Explain the following : i) Types of design classes  ii) High cohesion and low coupling as the characteristics of a design class.
• 15 What is software Architecture? What is architectural context diagram? What
• are archetypes ?
• 16 What do you mean by interface? What is the role of interfaces in a
• Class-based component level design?
• 17 What is software architecture? Why it is important?
• 18 Explain Web application interface design principles and guidelines.

Unit No. 4  -  Software Engineering Question Bank

www.learnbloggingeasy.blogspot.com

• Differentiate between i) Verification and Validation ii) Condition and loop Testing
• Who should perform the validation test—the software developer or the software user? Justify your answer.
• What do you understand by system testing? What are the different kinds of System testing that are usually performed on large software products?
• What do you understand by the term integration testing? Which types of defects are uncovered during integration testing?
• Differentiate between:- i) Black box & white box Testing, ii) Regression & Smoke Testing
• Give at least three examples in which black-box testing might give the impression that “everything’s OK,” while white-box tests might uncover an error. Give at least three examples in which white-box testing might give the impression that “everything’s OK,” while black-box tests might uncover an error.
• What is the difference between test stub and driver? What are the problems associated with Top down approach of testing?
• Explain basis path testing with example.
• Explain WebApps testing process.
• Develop a complete test strategy for the Library Management system. Document it in a Test Specification.
• What is the difference between thread-based and use-based strategies for integration testing? How does cluster testing fit in?

DOWNLOAD THE PDF OF SOFTWARE ENGINEERING QUESTION BANK : CLICK HERE

What is URL?

Uniform Resource Locator

URL (Address On Internet)

• URL is a standard for specifying any kind of information on internet. URL defines four things which are as follows,
• METHOD : It's an method to retrieve an document present on the internet.
• HOST COMPUTER : Host Computer is computer where the information is stored. It is the source of information user wants. These computers are given names starting as 'www'.
• PORT : URL's can optionally contain port numbers.
• PATH : It's the path of file or document you want from the host computer.

What is HTTP?

Hyper Text Transfer Protocol

HTTP ?

• Hyper text transfer protocol is a web transfer protocol in which set of requests from browsers are taken to servers and vice-versa. 
• Mainly its an medium to communicate between your web browser and servers.
• There are 2 kind of requests in http : 
• Full request : In full request we get the protocol version and information like headers. Headers are nothing but they give additional information between client and servers.
• Simple request : Simple request is wherein we just get the raw page of the website. Here we will not get the information like protocol version, no headers and no encoding. 
• HTTP uses services of TCP protocol.

HTTP : Pic to explain http working 

HTTP METHODS

• GET : The method is used when a client (user) wants to access a website or a web property. The server responds with piece of information which user wants.
• HEAD : This is when user wants the information about the document, but the document itself.
• POST : This method is when client inputs to web servers. Client provides imformation to web servers.
• PUT : Put is a method where client replaces a document or adds a new document on web servers.
• COPY : Users can copy the file to different locations.
• MOVE : It moves a file from one location to another. 
• LINK : Useful to link two documents together.
• UNLINK : Deletes the link established between two different documents.
• DELETE : It removes the document or information from the server.
• OPTION : Client is provided with available options on server.